Where does the time go?

We've been flat out recently working on a number of new projects for clients.

A great new client is AgFirst Land Management Solutions. They have been a supplier to the Tasmanian agricultural sector for some time, assisting busy large property owners manage the maintenance and upkeep of their properties through services such as mowing, fence repair, pasture improvement, ploughing, hay baling and the list goes on.

AgFirst are quite simply the one-stop shop for making sure your property is kept in great condition reducing the burden on farmers and land owners.

AgFirst is well known for it's services to existing customers, but was not competitive in the online world. And, as we all know, these days everything is searched online first. AgFirst owner, Stephen Reynolds, worked with Shift Branding to determine the important pieces of information clients wanted to know quickly and easily and provided some great action shots of the work he and his team have completed over time.

The result was a simple and easy to navigate website providing information relevant to the services the business offers.

One of the key aspects of the build was the importance of being found. Stephen was not too familiar with the principles of SEO and these were added to the site too.

To check out the site, visit www.agfirst.com.au

Shift Branding SEO - the user experience

Shift Branding loves brand, there is no doubt about it. But our real passion comes from the improvements we see with our client's search engine rankings and the greater conversion our clients get from having a user driven website.

It still amazes me how many sites are out there in small business land that are direct replication of their sales brochure or their corporate brochure. These sites exist to do nothing.

They don't engage users, they don't provide information the customer wants and they don't allow the user to research the information they are after (an important process in the purchase process).

So many business owners forget what it is like to be a buyer of a product, particularly when they are so close to the business, they simply don't see it the way a prospective buyer does.

This user driven space is also over looked by developers who have a brief and budget to meet so push out creative, but not necessarily usable websites which then don't create conversion to sale.

So if you are in the middle of developing a new website, take a step back and review the site operation from a user perspective. How easy is it to find information? Will I be assisted through to the product I want? Can I buy it online? Are you the most cost effective supplier of this product? Will you help me if I need to return it?

Think like a consumer when you build your next site to assist those that use it when it goes live.

If you require assistance with your website, no matter where you are located, why not contact Shift Branding International. We are a small business working for small business.