It still amazes me how many sites are out there in small business land that are direct replication of their sales brochure or their corporate brochure. These sites exist to do nothing.
They don't engage users, they don't provide information the customer wants and they don't allow the user to research the information they are after (an important process in the purchase process).
So many business owners forget what it is like to be a buyer of a product, particularly when they are so close to the business, they simply don't see it the way a prospective buyer does.
This user driven space is also over looked by developers who have a brief and budget to meet so push out creative, but not necessarily usable websites which then don't create conversion to sale.
So if you are in the middle of developing a new website, take a step back and review the site operation from a user perspective. How easy is it to find information? Will I be assisted through to the product I want? Can I buy it online? Are you the most cost effective supplier of this product? Will you help me if I need to return it?
Think like a consumer when you build your next site to assist those that use it when it goes live.
If you require assistance with your website, no matter where you are located, why not contact Shift Branding International. We are a small business working for small business.
