Shift Branding SEO - the user experience

Shift Branding loves brand, there is no doubt about it. But our real passion comes from the improvements we see with our client's search engine rankings and the greater conversion our clients get from having a user driven website.

It still amazes me how many sites are out there in small business land that are direct replication of their sales brochure or their corporate brochure. These sites exist to do nothing.

They don't engage users, they don't provide information the customer wants and they don't allow the user to research the information they are after (an important process in the purchase process).

So many business owners forget what it is like to be a buyer of a product, particularly when they are so close to the business, they simply don't see it the way a prospective buyer does.

This user driven space is also over looked by developers who have a brief and budget to meet so push out creative, but not necessarily usable websites which then don't create conversion to sale.

So if you are in the middle of developing a new website, take a step back and review the site operation from a user perspective. How easy is it to find information? Will I be assisted through to the product I want? Can I buy it online? Are you the most cost effective supplier of this product? Will you help me if I need to return it?

Think like a consumer when you build your next site to assist those that use it when it goes live.

If you require assistance with your website, no matter where you are located, why not contact Shift Branding International. We are a small business working for small business.

Search engine ranking - Shift by Design goes #1

Shift Branding has worked very closely with its sister company, home staging professionals Shift By Design to optimise their site to return maximum returns on Google placement.

After lots of trials and tribulations, Shift by Design recently went to the #1 spot online on a worldwide search for the industry term, home staging. We never promise number one spots as this is impossible to guarantee so it is great when it happens through hard work and sound strategy development.

Interestingly enough, this placement put Shift by Design ahead of sites such as Wikipedia which was even more of a win.

See the screen grab below:

Keeping furniture being built

Shift Branding recently completed a project for a small local business called Built from the Box. Built from the Box are specialists in, well, building anything you need built straight from the box.

As a home stager, I know how difficult it is when installing furniture in a property not to have everything assembled, and as a parent, we've all been down the path where we have to assemble a bike or trampoline for the kids late at night because we have been at work all day.

Built from the box takes the pressure off these task by having one of their Ready To Assemble (RTA) technicians get to work on the project.

In our deliverables for this project was a logo, business cards, electronic letterhead and a one page landing page to get the client optimised and online so clients can find him.

The brief was simple, make the logo fully reflect what it is we are about. As the logo will appear on truck pantechs and vans, the logo had to scale up to quote large dimensions and we can hardly wait to share the images when we get them.

Thanks to Ritchie from Built from the Box for his work and trust to get the job done for him.

To see the logo, visit the gallery logo section at Shift Branding International

SEO for small to medium business in Tasmania

Shift Branding International was primarily set up to assist business in the home staging industry in North America but has found itself providing valuable consultancy services to local Tasmanian businesses looking to improve their performance in search engines and development of AdWords pay per click advertising.

Shift Branding has now introduced a new software to further improve the delivery of important tools for managing search engine optimization such as:

• Tracking rankings in search engines such as Google, Yahoo and Bing both locally and Internationally
  
• Managing keywords and identifying Keyword Efficiency Index (KEI) in content within websites
  
• Developing link strategies to create inbound links from external sites
  
• Auditing of existing websites
  
• Reviewing competitor websites 
  

This combined with existing services such as SEO specific content development and Google Analytics analysis and break down, Shift Branding International provides a full service online marketing and SEO offering.

Shift Branding International works with a number of Tasmanian small to medium business to help them fully enable their website and make the most of future developments and online marketing activities to convey their message to their customers efficiently and effectively.

Visit the Shift Branding International website for more details or email info@shiftbranding.com