Time flies when you are having fun

It's so true, how quickly does time pass when you are doing the things you love?

Well at Shift Branding, that's exactly how things have been panning out. With a few tight deadline projects underway and a particularly large online website development in the pipeline, our resources have been stretched to the limit.

We have recently launched a number of new brands onto the scene including a company that specialises in product distribution and warehousing, a business that wholesales plumbing and electrical supplies and a massive project that will deliver online home staging resource to all the home staging professionals out there.

Move It is a local Tasmanian business that provides the all important service of logistics - getting one thing from one place to another. This particular business is quite interesting in that it not only does it help business and home owners move office and property, they also deliver your new fridge, sofa or dining table from most retailers around the state. Move It with Ritchie Rich is now online with a new brand identity courtesy of Shift Branding.

Brassware Agencies NT is another new client with a brand new identity and for the first time in it's 27 operating history a presence online with a new website. This business provides a wholesale service to electricians and plumbers seeking all manner of items such as tapware, basins, showers, toilets and baths plus loads of other interesting products. Brassware Agencies NT has now gone live with a new site and new logo.

Lastly, a large scale project for Shift Branding on behalf of homestagershq.com has recently gone live. The site has been developed over some 7 months and provides home staging professionals a new location to meet, find out about industry developments, and anew way to be found by home sellers. We are really excited about the potential of this site and hope you get a moment to inspect it.

We are working towards a number of new exciting projects in the coming weeks which should further expand the business categories Shift Branding International has worked in.

Head quarters for home staging (and home stagers)

A new bit of business recently was the completion of the homestagershq.com project which involved the design of a new logo, letterhead, business cards, with compliments slips and a presentation folder.

Homestagershq.com is a yet to go live website specialising in providing home stagers a dedicated hub to promote their business and their industry, irrespective of which training organisation the stager is part of or what part of the world the home stager hails from.

The most interesting element of this project is the fact that while it is a resource for home stagers to promote their business (and indeed even use to create their own website on) it also serves as an online tool for home staging professionals who have signed up to a membership to be located by home sellers looking to engage a property stylist.

A home seller simply heads to the home, enter their town and city and the details of registered stagers in the area will be provided.

The site will offer subscribing home stager members:

- a landing page to promote their business

- a portfolio section to upload before and after shots

- a blog function

- a forum to discuss topical issues

- an online store to buy eBooks and training resources

- industry information on home staging trends

- a resource for new business leads based on Google Maps technology

- a high level of search engine optimisation (SEO) and back links to the members own website

The site is expected to go live in April and membership details will be made available at that time.

To register your interest to become one of the first home stagers on the site, go to homestagershq.com.

To see the new logo for homestagersgq.com visit the Shift Branding logo gallery

Is branding a small business important?

When starting a small business or home business, what are the most important considerations? Getting an office? Picking a name? Selecting the right coffee machine?

We it's actually your branding. Branding is what differentiates your business from your competitors. It's what your customers see and how your customers see you.

Branding is the collective term for how you market your business and the process is just as important for small business as it is for large business. Branding is all about how you are seen and what your products or services represent. It summarises the values, character and personality of your business, the reasons why your customers buy from you.

However, not all small business has the capacity or the funding to successfully get their branding right and this can often be the downfall for the business. Whether we like it or not, our business is often judged by how we present it and putting your head in the sand is not going to change that.

Whether your small business exists now or is in the embryonic stage, serious consideration should be given to the way you brand your business in order to give it the competitive edge in a competitive market.

So whether you are looking for a streamlined brand for your small business at an affordable price, Shift Branding International can assist.

Shift Branding specialises in providing branding solutions to small businesses (and in particular home staging businesses) including logo development, business stationery, web site design and build and search engine optimization.

tu9ygwpe4h

Home staging logo designs made easier

Shift Branding International is now live and offering creative design solutions to those that offer creative design solutions! Home Staging professionals are one of the core markets Shift Branding International was set up to cater for due to the increased number of people turning their hand to this exciting industry.

"As home stagers are required to present other people's homes well it is vitally important that home stagers also present themselves well. It is as much about how you look as what you can offer and with a growing level of competition out there, often the consumer decision comes down to which home stager present themselves best." says Shift Branding International Director, Adam Luttrell.

"Most small business start-ups don't have the large marketing funds required to brand themselves the way they really should which can be detrimental to their business. Shift Branding International offers a cost effective alternative that will help define and create a personality for a business."

With almost four years experience running a thriving home staging business in Tasmania, Australia, Adam knows the ins and outs of the home staging industry which gives extra weight to his credibility in offering the right creative solution for home stagers.

"We offer more than logo designs, we offer a comprehensive selection of packages that can save home stagers valuable time and money in setting up their business. We offer help with brochures, business cards, web design templates, powerpoint presentations and search engine optimization (SEO) and even printing of your marketing collateral." said Adam

"What we aim for is design solutions tailored to our clients needs and budget. If you need an hours assistance developing your SEO strategy, that's fine. If you need a logo, no worries. If you need a full suite then we can do that too."

While Shift Branding International is based in Hobart, Tasmania this does not limit the ability to service any home stager around the world. In fact, given the weight of the Australian dollar against other major world currencies you actually get more value for your money.

To speak to Adam about any project you may have, contact info@shiftbranding.com or visit www.shiftbranding.com for more details.

Home staging logo development

Shift Branding International has been launched recently to assist home stagers gain the maximum potential from their business as possible through high quality presentation of marketing collateral and branded material.

Director of Shift Branding International (SBI) Adam Luttrell says it is the combination of his two passions, home staging and marketing. 

"It was of terrific benefit to me when setting up my own home staging business (Shift by Design) a number of years ago to be able to utilize the skills I had learnt working in advertising agencies, media, multimedia and more recently online management and marketing to bring my company to fruition." said Adam.

"Being an experienced home stager also means I know what fellow stagers are looking for in their designs and I know that they need a quality design to reflect the work they are doing in their client's homes. If a home stager does not present well in their marketing they will have little chance in attracting new work. After all, a home stager that cannot present themselves well will have very little perceived value in being able to present a client's home well."

Shift Branding International has assisted a number of organizations with either their branding and search engine optimization needs including the Australian Rosny Children's Choir, Trekka 4WD Club, Shift by Design and emerging Dubai based rock group Borrison Ivy.

If you need assistance with your marketing or brand development, email adam@shiftbranding.com for more information.