Is branding a small business important?

When starting a small business or home business, what are the most important considerations? Getting an office? Picking a name? Selecting the right coffee machine?

We it's actually your branding. Branding is what differentiates your business from your competitors. It's what your customers see and how your customers see you.

Branding is the collective term for how you market your business and the process is just as important for small business as it is for large business. Branding is all about how you are seen and what your products or services represent. It summarises the values, character and personality of your business, the reasons why your customers buy from you.

However, not all small business has the capacity or the funding to successfully get their branding right and this can often be the downfall for the business. Whether we like it or not, our business is often judged by how we present it and putting your head in the sand is not going to change that.

Whether your small business exists now or is in the embryonic stage, serious consideration should be given to the way you brand your business in order to give it the competitive edge in a competitive market.

So whether you are looking for a streamlined brand for your small business at an affordable price, Shift Branding International can assist.

Shift Branding specialises in providing branding solutions to small businesses (and in particular home staging businesses) including logo development, business stationery, web site design and build and search engine optimization.

tu9ygwpe4h

Shift Branding International is launched...finally!

Setting up any new business takes time. There are the hurdles of setting up the name, the bank details, the legals...it goes on and on. Then of course there is the marketing side of the business, getting everything sorted so it looks just right. Brochures, business cards, logo, photos and of course the website. Then, with the website comes Search Engine Optimisation (or SEO) which essentially ranks your website against the hundreds and thousands of other sites competing for the same space in the same industry within the likes of Google.

Shift Branding has been set up to assist small to medium business get through the minefield of setting up a brand and an identity for your business. We can help create a logo, design material for printing, assist in the development of your website and provide strategies to help you rank organically in search engines. We can even help you make sense of your website analytics package so you and your online users get the most from your website.

Shift Branding International has been set up with a particular interest in assisting those starting a business and a career in Home Staging (the hugely popular industry that assist home sellers improve the value of their property prior to sale) but has clients from many other sectors including tourism, not-for-profit and even an emerging rock band in Dubai!

Why home staging? Well in addition to running Shift Branding International, Adam is the co-Director of home staging company Shift by Design which he and his partner, Donielle, co-founded in 2006. Since then Adam has developed good professional relationships with stagers from all over the world and provided simple and effective advice on how to improve and develop their branding for their business.

Adam has held positions in industries such as advertising, multimedia and online education, media and public relations, online management and marketing, marketing manager and now director of Shift by Design and Shift Branding International.

The Shift Branding International website will soon be launched and more details on clients and their outcomes of their requirements will be made available here.

In the interim, if you are a Home Stager who needs help in getting the branding and marketing of your business ready for launch, or need SEO assistance with your website let me know at adam@shiftbranding.com. It does not matter whether you are based in the US, Dubai or even here in Hobart, Tasmania, Shift Branding can assist you.

Cheers

Adam