Wednesday, February 10, 2010

Head quarters for home staging (and home stagers)

A new bit of business recently was the completion of the homestagershq.com project which involved the design of a new logo, letterhead, business cards, with compliments slips and a presentation folder.

Homestagershq.com is a yet to go live website specialising in providing home stagers a dedicated hub to promote their business and their industry, irrespective of which training organisation the stager is part of or what part of the world the home stager hails from.

The most interesting element of this project is the fact that while it is a resource for home stagers to promote their business (and indeed even use to create their own website on) it also serves as an online tool for home staging professionals who have signed up to a membership to be located by home sellers looking to engage a property stylist.

A home seller simply heads to the home, enter their town and city and the details of registered stagers in the area will be provided.

The site will offer subscribing home stager members:

- a landing page to promote their business
- a portfolio section to upload before and after shots
- a blog function
- a forum to discuss topical issues
- an online store to buy eBooks and training resources
- industry information on home staging trends
- a resource for new business leads based on Google Maps technology
- a high level of search engine optimisation (SEO) and back links to the members own website

The site is expected to go live in April and membership details will be made available at that time.

To register your interest to become one of the first home stagers on the site, go to homestagershq.com.

To see the new logo for homestagersgq.com visit the Shift Branding logo gallery

Keeping furniture being built

Shift Branding recently completed a project for a small local business called Built from the Box. Built from the Box are specialists in, well, building anything you need built straight from the box.

As a home stager, I know how difficult it is when installing furniture in a property not to have everything assembled, and as a parent, we've all been down the path where we have to assemble a bike or trampoline for the kids late at night because we have been at work all day.

Built from the box takes the pressure off these task by having one of their Ready To Assemble (RTA) technicians get to work on the project.

In our deliverables for this project was a logo, business cards, electronic letterhead and a one page landing page to get the client optimised and online so clients can find him.

The brief was simple, make the logo fully reflect what it is we are about. As the logo will appear on truck pantechs and vans, the logo had to scale up to quote large dimensions and we can hardly wait to share the images when we get them.

Thanks to Ritchie from Built from the Box for his work and trust to get the job done for him.

To see the logo, visit the gallery logo section at Shift Branding International