Saturday, February 21, 2009

Shift Branding International is launched...finally!

Setting up any new business takes time. There are the hurdles of setting up the name, the bank details, the legals...it goes on and on. Then of course there is the marketing side of the business, getting everything sorted so it looks just right. Brochures, business cards, logo, photos and of course the website. Then, with the website comes Search Engine Optimisation (or SEO) which essentially ranks your website against the hundreds and thousands of other sites competing for the same space in the same industry within the likes of Google.

Shift Branding has been set up to assist small to medium business get through the minefield of setting up a brand and an identity for your business. We can help create a logo, design material for printing, assist in the development of your website and provide strategies to help you rank organically in search engines. We can even help you make sense of your website analytics package so you and your online users get the most from your website.

Shift Branding International has been set up with a particular interest in assisting those starting a business and a career in Home Staging (the hugely popular industry that assist home sellers improve the value of their property prior to sale) but has clients from many other sectors including tourism, not-for-profit and even an emerging rock band in Dubai!

Why home staging? Well in addition to running Shift Branding International, Adam is the co-Director of home staging company Shift by Design which he and his partner, Donielle, co-founded in 2006. Since then Adam has developed good professional relationships with stagers from all over the world and provided simple and effective advice on how to improve and develop their branding for their business.

Adam has held positions in industries such as advertising, multimedia and online education, media and public relations, online management and marketing, marketing manager and now director of Shift by Design and Shift Branding International.

The Shift Branding International website will soon be launched and more details on clients and their outcomes of their requirements will be made available here.

In the interim, if you are a Home Stager who needs help in getting the branding and marketing of your business ready for launch, or need SEO assistance with your website let me know at adam@shiftbranding.com. It does not matter whether you are based in the US, Dubai or even here in Hobart, Tasmania, Shift Branding can assist you.

Cheers

Adam

Saturday, February 7, 2009

Home staging logo development

Shift Branding International has been launched recently to assist home stagers gain the maximum potential from their business as possible through high quality presentation of marketing collateral and branded material.

Director of Shift Branding International (SBI) Adam Luttrell says it is the combination of his two passions, home staging and marketing. 

"It was of terrific benefit to me when setting up my own home staging business (Shift by Design) a number of years ago to be able to utilize the skills I had learnt working in advertising agencies, media, multimedia and more recently online management and marketing to bring my company to fruition." said Adam.

"Being an experienced home stager also means I know what fellow stagers are looking for in their designs and I know that they need a quality design to reflect the work they are doing in their client's homes. If a home stager does not present well in their marketing they will have little chance in attracting new work. After all, a home stager that cannot present themselves well will have very little perceived value in being able to present a client's home well."

Shift Branding International has assisted a number of organizations with either their branding and search engine optimization needs including the Australian Rosny Children's Choir, Trekka 4WD Club, Shift by Design and emerging Dubai based rock group Borrison Ivy.

If you need assistance with your marketing or brand development, email adam@shiftbranding.com for more information.