Friday, November 4, 2011

Web site Shifted!

Our sister company, Shift by Design, recently decided an upgrade to their site was needed to freshen things up and give the brand a new look and feel.

The old site was getting tired and was not working as well as it could, and additions such as social media, new galleries and examples of success stories were getting harder and harder to work into the existing framework.

So a new approach was taken, utilise some of the existing content, add new content, bigger brighter images, more blog orientated information and greater social media integration.

The site is hosted on a Wordpress template, customised to suit the very visual nature of a property stylist business.

We had a host of great images to work from and as these new images come in on a weekly basis, creating a large feature section was the natural choice in order to showcase the home staging skills of the business operators.

These large images lead into blog stories about projects, sales successes and general interest information about the benefits of staging a property for sale.

The new site is live and ranking well in Google despite the move which is great news. Check out Tasmania's leading home staging and property presentation website here

Home Staging Australia

Shift Branding recently completed work on Home Staging Australia's new website.

The site is aimed to increase the awareness of the home staging industry and what it actually does to improve the selling price and time on the market for home sellers.

Home Staging Australia is also an unofficial index of home staging and property presentation professionals from around the country, helping those looking for a property stylist find one.

The site is largely aimed at sharing information, news and cool products that work well for home staging pros to assist them do their job.

It also shares stories that help raise the awareness and the value of engaging a home stylist to come into your home at sale time and provide creative suggestions that add value to your home.

Shift Branding International's role in the project was to co-ordinate the layout, site build, content development, image selection and resize and SEO.



Where does the time go?

We've been flat out recently working on a number of new projects for clients.

A great new client is AgFirst Land Management Solutions. They have been a supplier to the Tasmanian agricultural sector for some time, assisting busy large property owners manage the maintenance and upkeep of their properties through services such as mowing, fence repair, pasture improvement, ploughing, hay baling and the list goes on.

AgFirst are quite simply the one-stop shop for making sure your property is kept in great condition reducing the burden on farmers and land owners.

AgFirst is well known for it's services to existing customers, but was not competitive in the online world. And, as we all know, these days everything is searched online first. AgFirst owner, Stephen Reynolds, worked with Shift Branding to determine the important pieces of information clients wanted to know quickly and easily and provided some great action shots of the work he and his team have completed over time.

The result was a simple and easy to navigate website providing information relevant to the services the business offers.

One of the key aspects of the build was the importance of being found. Stephen was not too familiar with the principles of SEO and these were added to the site too.

To check out the site, visit www.agfirst.com.au