SEO for small to medium business in Tasmania

Shift Branding International was primarily set up to assist business in the home staging industry in North America but has found itself providing valuable consultancy services to local Tasmanian businesses looking to improve their performance in search engines and development of AdWords pay per click advertising.

Shift Branding has now introduced a new software to further improve the delivery of important tools for managing search engine optimization such as:

• Tracking rankings in search engines such as Google, Yahoo and Bing both locally and Internationally
  
• Managing keywords and identifying Keyword Efficiency Index (KEI) in content within websites
  
• Developing link strategies to create inbound links from external sites
  
• Auditing of existing websites
  
• Reviewing competitor websites 
  

This combined with existing services such as SEO specific content development and Google Analytics analysis and break down, Shift Branding International provides a full service online marketing and SEO offering.

Shift Branding International works with a number of Tasmanian small to medium business to help them fully enable their website and make the most of future developments and online marketing activities to convey their message to their customers efficiently and effectively.

Visit the Shift Branding International website for more details or email info@shiftbranding.com 

Can a SEO expert guarantee you the #1 spot in search engines??

I see a lot of Search Engine Optimization providers that promote a guarantee that they can obtain their clients the #1 spot in search engines for given terms or keywords. This always surprises me as there is no sure fire way to climb the rankings to own a given keyword other than time, good site maintenance (in relation to new content) developing links from higher ranking site of relevancy and managing keywords.

To promise or guarantee this elusive spot at #1 for your keyword is often a lure to get you in more than it is a reality. When you consider the thousands of websites that are launched each day in given industry sectors it is incredibly hard to guarantee you any rankings, let alone the top spot.

Sure these companies offer great software programs that analyse and crunch data, they offer dedicated account managers and promises of the #1 spot, but they also charge you an enormous amount up front and then seem to lose interest in you once the initial process is complete. However this does not stop them billing you monthly as they attempt to get you that elusive #1 spot.

The SEO landscape is a forever changing one. One day you can be ranking well and the next your competition take the top spot (or push you back a page in rankings). The trick with SEO is not to consider it a one off project that you tick off the to do list once you have had someone review your site but instead look towards the ways that you can constantly improve your site and in turn improve your rankings.

Don't believe the hype with a lot of SEO providers though. If it sounds too good to be true, it most likely is.

Shift Branding International believe in helping small to medium business with gaining ranking with their website. We provide our clients with sound and relevant advice as well as the skills to implement most SEO processes themselves (if they wish) or we will integrate the concepts for you. On top of this, you only pay for the advice you need, no large up front payments just an hourly rate to meet your budget.

So if you are a small to medium business that needs SEO advice, contact adam@shiftbranding.com or visit www.shiftbranding.com for more information.